In 2026, the average company uses between 5 and 12 different AI tools: ChatGPT for writing, Midjourney for visuals, Claude for analysis, Perplexity for research… This fragmentation creates major governance, cost, and productivity challenges. AI orchestration provides a structural answer to this challenge.
The Reality: Uncontrolled AI Tool Sprawl
According to a 2025 McKinsey study, 78% of European companies use at least 5 different AI solutions, often without coordination between teams. Each department picks its own tools, creates its own accounts, and manages its own subscriptions.
The consequences are significant:
- Exploding costs: individual licenses stack up (ChatGPT Team, Claude Pro, Midjourney Pro…), easily reaching €100/month/person
- Loss of governance: impossible to know which data is shared with which providers
- Shadow AI: employees use unapproved tools, creating security risks
- No knowledge sharing: best practices and effective prompts remain siloed
What Is AI Orchestration?
AI orchestration means centralizing access to all AI models (GPT-4, Claude, Gemini, Mistral, Stable Diffusion, ElevenLabs…) within a single platform. The company maintains control over access, data, and costs, while giving teams the freedom to choose the best model for each task.
5 Concrete Benefits for Your Business
1. 40-70% Cost Reduction
Instead of paying for 5 individual subscriptions per employee, a single subscription provides access to all models. Spoton offers plans starting at €15/month/user, compared to €100+ in combined individual subscriptions.
2. GDPR Governance and Compliance
Based in Strasbourg, at the heart of Europe, Spoton hosts all data on European servers. Administrators precisely control which models are accessible, what data can be shared, and have a complete audit trail.
3. Multiplied Productivity
Pre-configured AI agents enable each business function to start immediately: one agent writes job postings for HR, another generates marketing visuals, a third analyzes contracts for legal. Over 100 agents are available.
4. Team Upskilling
The platform centralizes best practices: prompt templates, validated workflows, integrated training. Teams progress collectively instead of reinventing the wheel.
5. Technological Flexibility
No vendor lock-in: when a more powerful model emerges, it's integrated into the platform without any migration. Your teams always benefit from the best AI available.
How to Get Started
AI orchestration isn't just for large corporations. Spoton offers a free tier to explore the platform, a Pro plan at €15/month, and an Enterprise plan at €25/month with dedicated support.
Based in Strasbourg, France, Spoton supports French and European businesses in their transition to controlled, sovereign, and profitable AI.